Critical Mass
Copy Director
2020 – Present
Clients include Apple (WWDC Summer 2020) and Airbnb. I’ve been dedicated to the Digital Marketing Studio at Airbnb since August 2020, with a focus on landing pages, email, digital ads, social, and App Store.
ZGM Modern Marketing Partners / Wonder Communications
Senior Copywriter
2010 – 2019
Clients included: Alberta Health Services, AGLC, ALCANNA, Anthem United, Government of Alberta, Birchcliff Energy, Calgary Health Trust, Distress Centre Calgary, Fountain Tire, CUPS, FortisAlberta, Carscallen LLP, Jayman BUILT, Brookfield Residential, Nuera Insurance, RBC, RESOLVE, TELUS Spark, Trinidad Drilling, United Way of Calgary and Area, Westman Village, Woods Homes, WCLC and more.
NewDoor Marketing
Marketing Communications Manager
Part-time 2008 – 2015
up! Magazine – RedPoint Media Group
Editorial Assistant
2007
Freelance Writer
2005 – Present
Editorial work includes the Calgary Sun, up! Magazine, Calgary Inc., Calgary Culture, Avenue, Balance, Ageless Living, Construction Business, Northern Miner and Oilsands Review.
Advertorial writing for clients including Saskatchewan Tourism, Tourism Regina, The City of Edmonton, Tourism BC and RedPoint Media Group.
Copyediting Certificate Program – UC San Diego
2009 – 2010
2 courses completed.
Bachelor of Arts, Communication & Culture - University of Calgary
Minor in Film Studies
1999-2004
Continuing Education Program – University of Victoria
2003/2004
7 online courses in public relations planning, management and theory.
Radio
TV
Print
Web / Digital
Social
Out-of-Home
Marketing Collateral
Located in:
Calgary, Alberta
Canada
leisawrites@gmail.com
403-701-2389