For the past decade, opponents of oil and gas had been dominating the discussion around Canada’s critically important energy sector.

Led by a group of passionate energy industry CEOs, we were tasked to create a compelling, thought provoking and educational video for all Canadians to see.

Our 30 second and 15-second versions ran as paid ads on websites and YouTube. These accounted for 88% of traffic to our landing page and resulted in over 18 million total impressions with an impressive completion rate of over 50%.